This is how you turn a two-dollar thrift store jacket into a $100 custom creation. Or, this is how you take your torn, holey, withering, fave t-shirt, hoody, jeans, or sneakers and reinvent the item with one-of-a-kind magic, enhancing its flavor while hiding that wine stain you got the night you lost your virginity oh so long ago. When something gets the “apliiq” treatment, essentially it is tricked out by hand with snazzy fabric swatches. The first Apliiq store is located downtown and sprung forth from the mind of Ethan Lipsitz, a young designer who claims a philosophy that “clothes can be fun.”

GetWize: Bring your own clothing or choose from basics in-store and online, and customize. You’ve got your t-shirts, your hoody, jewelry, and even Reebok sneakers to apliiq with a selection of fabrics hanging from the walls. Shirts start around $30, hoodies at $80, and coats verge on $150.