The street wear scene in the late 2000’s has been spreading faster than the wildfires in Southern California and shows no signs of letting up. Few brands have seen more success than The Hundreds. The name refers to the limited amount of each product that they make, a marketing strategy that is a staple of many street wear companies, and a damn good one at that. The Hundreds clothing line is inspired by the skateboarding, surf, punk, and hip-hop cultures from Los Angeles that run rampant throughout California. With colorful, animated designs, the throwback influence of 1980’s and 1990’s is apparent, along with colorways and trends popular in current street wear lines.

The Hundreds has just opened a new store conveniently placed in the Nob Hill area just a few blocks from Keith Hufnagel’s Huf Store, and what better of a spot. The store design is one of the coolest out there, with a cave-like entrance into the dimly lit store reminiscent of a scene from Goonies, it brings the term “digging” to a whole level. The showroom houses limited quantities of fitted and adjustable hats, jeans, T-shirt’s, and even X-Large/Casio collabo G-shock watches, which Kanye West supposedly has 2 of. You can find all the hot new Hundreds gear here along with limited product releases privy to only the SF store.

Whether you’re a diehard hypebeast or a brave yuppie, The Hundreds San Francisco store on Post and Taylor is a must see for anyone. And while you’re in the hood, make sure to check out the Huf shoe and skate shop for a slightly different vibe and style.

The Hundreds Store is located at 585 Post Street San Francisco 94102