Hip Guide to Shopping in San Francisco
Name: Ooma
Address: 1422 Grant Ave. (map it)
Visit the Ooma Website

For those who count girls in white dresses with blue satin sashes on their list of favorite things, Ooma is the perfect place to pick up some new favorite things for your wardrobe. Taking its name from the phrase "objects of my affection", the charming North Beach nook is chock-full of colorful, flirty, and splurge-worthy pieces that are perfect for a fabulous, all-eyes-on-you outfit.

Ooma has a quality selection of clothes from designers (including many local ones) such as Trina Turk, Susana Monaco, Corey Lynn Calter, LA Made, She-Bible, and Saffron Rare Threads. The boutique is an especially reliable go-to for colorful dresses in sweet, flattering styles. Jewelry is also in the spotlight at Ooma, with unique pieces from designers like Sharon Avnon, Kris Nations, Green Halo, Rapz, and Blue Wild Indigo. The shop also supplies cute shoes, leather handbags and belts, as well as baby items and other accessories and gift items.