The new John Varvatos Bowery NYC at the Hard Rock Las Vegas has been described as a place where fashion and music can live and groove together. Award winning designer John Varvatos feels his new Bowery NYC boutique in Las Vegas is an opportunity to fully express his personal passions, stating, "Beyond my vision of fashion, I feel like we’re also bringing a unique bit of rock ‘n’ roll culture to Las Vegas. We’ll be hosting great events like live concerts, record release parties and live broadcasts of my “Born in Detroit” show on Sirius, so it will be a gathering place for both fans and artists."

The 3,000-square-foot boutique offers customers more than just a shopping experience. Although the space is new, the influence in the decor from Varvatos is undeniable. He handpicked the blackened entrance steel doors and the factory fan converted into a table top. Like the New York location, Varvatos Bowery NYC Las Vegas has a 30 ft. video wall that plays some of the most legendary rock videos of all time. The wall is also the background for a stage that has live performances. The stage and choice top-of-the-line equipment are available for planned events and impromptu jam sessions from visiting rockers, as well as talented shoppers. This store will feature all three John Varvatos brands-Collection, Converse and Star USA-as well as being the exclusive Nevada dealer of James Trussart guitars. Other exclusive items include vintage vinyl records, handcrafted rock-influenced jewelry, vintage clothing and concert memorabilia.

GetWize: John Varvatos Bowery NYC boutique is inside the Hard Rock Hotel & Casino, just east of the Strip, located at 4455 Paradise Road. The store is open everyday from 11:00 a.m. to 12:00 a.m. John Varvatos’ collection includes a line of tailored clothing and sportswear, a men’s lifestyle line, limited edition watches, men’s and women’s luxury skincare and fragrances. John Varvatos’ boutiques are located throughout the world. For more information go to the John Varvatos website.